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Item Details
Title:
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PACKAGING THE BRAND
THE RELATIONSHIP BETWEEN PACKAGING DESIGN AND BRAND IDENTITY |
By: |
Gavin Ambrose |
Format: |
Electronic book text |
List price:
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£36.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
2940439796 |
ISBN 13: |
9782940439799 |
Publisher: |
AVA PUBLISHING |
Pub. date: |
26 April, 2011 |
Series: |
Required Reading Range |
Pages: |
208 |
Synopsis: |
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
Illustrations: |
200 colour illus |
Publication: |
US |
Imprint: |
AVA Publishing |
Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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