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Item Details
| Title:
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STRATEGIC MANAGEMENT
FORMULATION, IMPLEMENTATION AND CONTROL |
| By: |
John A. Pearce, Richard B. Robinson |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072290757 |
| ISBN 13: |
9780072290752 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 September, 1999 |
| Edition: |
7th Revised edition |
| Pages: |
1000 |
| Description: |
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors. |
| Synopsis: |
Contemporary research in strategic management combined with Business Week material provides a currency and uniqueness to this book. Full Business Week cue studies include Yahoo, IBM, Lucent, Sony, and Daimler Chrysler. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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