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Item Details
| Title:
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CHINA NOW: DOING BUSINESS IN THE WORLD'S MOST DYNAMIC MARKET
DOING BUSINESS IN THE WORLD'S MOST DYNAMIC MARKET |
| By: |
N. Mark Lam, John L. Graham |
| Format: |
Hardback |
| List price:
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£27.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071472541 |
| ISBN 13: |
9780071472548 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2006 |
| Pages: |
385 |
| Description: |
Suitable for those interested in doing business in China, this resource gives you information to establish successful, long-term partnerships with Chinese businesses and their consumers. It also covers various phases of negotiations, from the first trip to the final agreement, along with insight on the best regions to do business. |
| Synopsis: |
Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.China Now includes: The best regions to do business Nonverbal cues and culture-based signals Important travel, meeting, and personnel tips Laws and regulations on customs, foreign trade, and investment Protecting your intellectual property rights Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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