| Title:
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MARKETING MANAGEMENT
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| By: |
Philip Kotler, Kevin Lane Keller |
| Format: |
Hardback |
| List price:
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£173.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0132102927 |
| ISBN 13: |
9780132102926 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
8 February, 2011 |
| Edition: |
14th Revised edition |
| Pages: |
816 |
| Description: |
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. |
| Synopsis: |
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab--Pearson's online tutorial and assessment platform. |
| Illustrations: |
colour illustrations, colour tables, figures |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |