Title:
|
MARKETING MANAGEMENT
|
By: |
Dr Philip Kotler, Kevin Lane Keller, Mairead Brady |
Format: |
Hardback |
List price:
|
£56.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
ISBN 10: |
0273743619 |
ISBN 13: |
9780273743613 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
28 June, 2012 |
Edition: |
2nd Revised edition |
Pages: |
1064 |
Description: |
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources. |
Synopsis: |
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources. |
Illustrations: |
Illustrations |
Publication: |
UK |
Imprint: |
Financial Times Prentice Hall |
Returns: |
Returnable |