 |
|
|
Item Details
| Title:
|
ESSENTIAL MARKETING SOURCEBOOK
|
| By: |
Ros Jay, David Jay |
| Format: |
Paperback |
| List price:
|
£21.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
027363108X |
| ISBN 13: |
9780273631088 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
25 March, 1998 |
| Edition: |
2nd edition |
| Pages: |
352 |
| Description: |
Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database marketing, exhibitions, presentations, p.r., sales promotion etc. Includes advice and tips from the gurus and key industry associations. |
| Synopsis: |
Did you know: Most ads are read for 2-3 seconds 60% of communication relies on body language 73% of people say no 5 times before they place an order!!! There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and moreAuthor :Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|