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Item Details
| Title:
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QUICK ANSWERS TO MARKETING QUESTIONS
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| By: |
Ros Jay, Alison Alsbury |
| Format: |
Paperback |
| List price:
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£17.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273653253 |
| ISBN 13: |
9780273653257 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
5 September, 2001 |
| Pages: |
336 |
| Description: |
This book gives simple succinct answers, backed up with hard facts, to all the marketing questions you have ever wanted to ask. |
| Synopsis: |
Got a marketing question? We'll put the answers at your fingertips ...You've got a budget. You've got to decide how to spend it. And you have to get results. Quick Answers to Marketing Questions will give you all the answers you need and take all the hard work out of decision making. *What makes people more likely to open direct mail? *How do you design a flyer to encourage people to read it? *Are people more likely to buy a product with a customer careline? *Where is the most effective page position for a press ad (and does size matter?) *Which is more cost effective - TV advertising or direct mail? *Should I be doing market research? *Does magazine advertising for my website work? We collect all your most vital questions, dig for the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures. Intelligent analysis and additional commentary ensure you know whether the figures apply to you, and what you should read into them, making your life simpler - and more successful. This essential guide gives simple succinct answers, backed up with hard facts, to all the marketing questions you have ever wanted to ask.We've done the hard work - so you don't have to. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Non-returnable |
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