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Item Details
| Title:
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PRINCIPLES OF MARKETING
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| By: |
Frances Brassington, Stephen Pettitt |
| Format: |
Paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273657917 |
| ISBN 13: |
9780273657910 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
3 December, 2002 |
| Edition: |
3rd Revised edition |
| Pages: |
1160 |
| Description: |
Offers a comprehensive journey through fundamental marketing concepts and the strategic context in which they are applied. As well as theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies, based on a variety of national and international organisations and brands. |
| Synopsis: |
The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands. |
| Illustrations: |
colour illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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