pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: PRINCIPLES OF MARKETING
By: Dr. Frances Brassington, Dr. Stephen Pettitt
Format: Paperback

List price: £75.99
Our price: £70.29
Discount:
7.5% off
You save: £5.70
ISBN 10: 0273695592
ISBN 13: 9780273695592
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 27 July, 2006
Edition: 4th Revised edition
Pages: 1296
Description: An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
Synopsis: Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students -- leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
Illustrations: col. Illustrations
Publication: UK
Imprint: Financial Times Prentice Hall
Returns: Returnable
Some other items by this author:
BUISNESS VALUEPACK
CU.VS. BRASSINGTON 2011 PACK
DENNIS BRAIN
DENNIS BRAIN (PB)
ESSENTIAL MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING WITH MYMARKETINGLAB
ESSENTIALS OF MARKETING WITH ONEKEY COURSECOMPASS ACCESS CARD: BRASSINGTON, ESSENTIALS OF MARKETING 1E
MARKETING STRATEGY AND COMPETITIVE POSITIONING
MULTI PACK: PRINCIPLES OF MARKETING WITH MARKETING IN PRACTICE CASE STUDIES DVD: VOLUME 1 AND PRINCIPLES OF MARKETING ONLINE COURSE: COURSE COMPASS
ONLINE COURSE PACK: ESSENTIALS OF MARKETING WITH ONLINE COURSE
ONLINE COURSE PACK: PRINCIPLES OF MARKETING WITH ONEKEY COURSECOMPASS ACCESS CARD: BRASSINGTON, PRINCIPLES OF MARKETING 3E
OPERATIONS MANAGEMENT
OPERATIONS MANAGEMENT
OPERATIONS MANAGEMENT
PHILHARMONIA ORCHESTRA (PB)
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING (PB)
PRINCIPLES OF MARKETING (PB)
PRINCIPLES OF MARKETING (PB)
PRINCIPLES OF MARKETING WITH ADVERTISING ADVENTURE 03 CD ROM
PRINCIPLES OF MARKETING WITH FT MARKETING CASEBOOK (PB)
PRINCIPLES OF MARKETING WITH MARKETING PLAN PRO VERSION 4.0
PRINCIPLES OF MARKETING WITH COMPANION WEBSITE WITH GRADETRACKER STUDENT ACCESS CARD
PRINCIPLES OF MARKETING WITH MARKETING ON LINE COURSE PIN CARD
PRINCIPLES OF MARKETING, VANGONOTES AUDIO STUDY GUIDE
PRINCIPLES OF MARKETING, VANGONOTES AUDIO STUDY GUIDE, INDIVIDUAL CHAPTER
PRINS MARKETING, OPERATIONS MANAGEMENT, FINANCIAL ACCOUNTING AND REPORTING, E-BUSINESS AND E-COMMERCE, MARKETING, MANAGEMENT ACCOUNTINGNON-SPECIALISTS, CORP STRATEGY, ECONOMICS AND COURSE BOX E
VALUE PACK: OPERATIONS MANAGEMENT WITH PRINCIPLES OF MARKETING AND INTERNATIONAL BUSINESS WITH FINANCIAL ACCOUNTING AND REPORTING WITH E-BUSINESS AND E-COMMERCE WITH CORPORATE STRATEGY WITH EUROPEAN ECONOMICS WITH ACCESS CODE
VALUE PACK: PRINCIPLES OF MARKETING
VALUE PACK: PRINCIPLES OF MARKETING WITH MARKETING IN PRACTICE CASE STUDIES DVD FOR PACK:VOLUME 1

TOP SELLERS IN THIS CATEGORY
The 22 Immutable Laws Of Marketing (Paperback)
By: Al Ries, Jack Trout
Profile Books Ltd
Our Price : £7.29
more details
How Brands Grow (Hardback)
By: Byron Sharp
Oxford University Press Australia
Our Price : £24.24
more details
The Effortless Experience (Paperback)
By: Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd
Our Price : £12.40
more details
Contagious (Paperback)
By: Jonah Berger
Simon & Schuster Ltd
Our Price : £7.29
more details
Consumer Behavior: Buying, Having, and Being (Paperback)
By: Michael G. Solomon
Pearson Education Limited
Our Price : £1.64
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
World’s Worst Superheroes
By: DAVID WALLIAMS
GET READY FOR SOME SUPERSIZED FUN!
add to basket

Inspiring
Maya Angelou
By: EVIE DAYE
add to basket

Inspiring
Jane Goodall
By: EVIE DAYE
add to basket

Inspiring
Marie Curie
By: EVIE DAYE
add to basket

New
Running My Own Race
By: ABENA EYESON
add to basket

New
No Cheese, Please!
By: NISHANI REED
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
add to basket

New
My Brother Is a Superhero
By: DAVID SOLOMONS
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
add to basket

Picture Book
Thoughts from a Quiet Bench
By: KES GRAY
add to basket

Picture Book
Animal Actions: Snap Like a Crab
By:
The first title in a new preschool series from Guilherme Karsten.
add to basket