| Title:
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THE MARKETING OF SPORT
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| By: |
Simon Chadwick, John Beech |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
027368826X |
| ISBN 13: |
9780273688266 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
14 December, 2006 |
| Pages: |
592 |
| Description: |
Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors. |
| Synopsis: |
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |