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Item Details
Title: ROUTLEDGE HANDBOOK OF SPORTS MARKETING
By: Simon Chadwick (Editor), Nicolas Chanavat (Editor), Michel Desbordes (Editor)
Format: Hardback

List price: £250.00
Our price: £225.00
Discount:
10% off
You save: £25.00
ISBN 10: 1138823511
ISBN 13: 9781138823518
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 14 December, 2015
Series: Routledge International Handbooks
Pages: 424
Synopsis: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: * consumer behaviour * marketing communications * strategic marketing * international marketing * experiential marketing * and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Illustrations: 43 black & white tables, 18 black & white halftones, 40 black & white line
Publication: UK
Imprint: Routledge
Returns: Returnable
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E-MARKETING IN SPORT (HB)
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FOR THE PEOPLE: A CITIZEN''S MANIFESTO TO (PB)
GLOBAL SPORT MARKETING
GLOBAL SPORT MARKETING
GLOBAL SPORT MARKETING
GLOBAL SPORT MARKETING
GLOBAL SPORT MARKETING
GLOBAL SPORT MARKETING (HB)
GLOBAL SPORT MARKETING (PB)
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
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INTERNATIONAL CASES IN THE BUSINESS OF SPORT (HB)
INTERNATIONAL CASES IN THE BUSINESS OF SPORT (HB)
INTERNATIONAL CASES IN THE BUSINESS OF SPORT (PB)
INTERNATIONAL CASES IN THE BUSINESS OF SPORT (PB)
MANAGING FOOTBALL
MANAGING FOOTBALL
MANAGING FOOTBALL
MANAGING FOOTBALL
MANAGING FOOTBALL
MANAGING FOOTBALL
MANAGING FOOTBALL (HB)
MANAGING FOOTBALL (PB)
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL
MARKETING AND FOOTBALL (HB)
MARKETING AND FOOTBALL (PB)
NEW FOREST FRIENDS AND THE LITTERBUGS (PB)
NEW FOREST FRIENDS AND THE PONY PESTS (PB)
NEW FOREST FRIENDS AND THE PONY PESTS (PB)
ON THE BANKS OF HATCHET POND (PB)
PODGE GOES SPLODGE AT HATCHET POND (PB)
QUINCEY QUOKKA'S QUEST (PB)
RELATIONSHIP MARKETING IN SPORTS (PB)
ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING
ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING
ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING
ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING (HB)
ROUTLEDGE HANDBOOK OF SPORTS MARKETING
ROUTLEDGE HANDBOOK OF SPORTS MARKETING
ROUTLEDGE HANDBOOK OF SPORTS MARKETING
SAMUEL THE DONKEY (PB)
SPORTS ENTREPRENEURSHIP (PB)
STORY OF THE SPEAKLING (PB)
TEDDY-BO'S FEELING TIRED (PB)
THE BUSINESS OF SPORT MANAGEMENT (PB)
THE BUSINESS OF TOURISM MANAGEMENT (PB)
THE DRAGON MACHINE (PB)
THE MARKETING OF SPORT (PB)
THE STORY OF THE QUIETLING (PB)
THE STORY OF THE SLEEPLING (PB)
TOP GUN OF THE SKY (PB)
URBAN RUNOFF POLLUTION (HB)
URBAN RUNOFF POLLUTION (PB)

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