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Item Details
| Title:
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SPORTS ENTREPRENEURSHIP
THEORY & PRACTICE |
| By: |
Dorene Ciletti (Editor), Simon Chadwick (Editor) |
| Format: |
Paperback |
| List price:
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£22.99 |
| Our price: |
£19.54 |
| Discount: |
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| You save:
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£3.45 |
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| ISBN 10: |
1935412256 |
| ISBN 13: |
9781935412250 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
FITNESS INFORMATION TECHNOLOGY, INC, U.S. |
| Pub. date: |
24 January, 2012 |
| Pages: |
222 |
| Description: |
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India. |
| Synopsis: |
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India. |
| Publication: |
US |
| Imprint: |
Fitness Information Technology, Inc, U.S. |
| Returns: |
Returnable |
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