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Item Details
Title: THE ROUTLEDGE COMPANION TO DIGITAL CONSUMPTION
By: Russell W. Belk (Editor), Rosa Llamas (Editor)
Format: Hardback

List price: £200.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0415679923
ISBN 13: 9780415679923
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 December, 2012
Series: Routledge Companions in Business, Management and Accounting
Pages: 456
Synopsis: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
Illustrations: 13 black & white illustrations, 12 black & white tables, 13 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
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