| Title:
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RESEARCH IN CONSUMER BEHAVIOR
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| By: |
Russell W. Belk (Editor) |
| Format: |
Electronic book text |
| List price:
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£72.99 |
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| ISBN 10: |
1848559852 |
| ISBN 13: |
9781848559851 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
11 July, 2006 |
| Series: |
Research in Consumer Behavior 10 |
| Pages: |
286 |
| Description: |
Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. |
| Synopsis: |
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |