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Item Details
| Title:
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HANDBOOK OF QUALITATIVE RESEARCH METHODS IN MARKETING
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| By: |
Russell W. Belk (Editor) |
| Format: |
Hardback |
| List price:
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£229.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1845421000 |
| ISBN 13: |
9781845421007 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
21 December, 2006 |
| Series: |
Research Handbooks in Business and Management Series |
| Pages: |
608 |
| Description: |
Offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. This work includes 42 chapters which provide a history of qualitative methods in marketing, and include discussions of thought in: research paradigms, research contexts, data collection methods, and more. |
| Synopsis: |
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics * research contexts such as advertising and brands* data collection methods such as projectives and netnography* data analysis methods such as metaphoric and visual analyses * presentation topics such as videography and reflexivity* applications such as ZMET applied to Broadway plays and depth interviews with executives* special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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