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Item Details
| Title:
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TUNED IN
UNCOVER THE EXTRAORDINARY OPPORTUNITIES THAT LEAD TO BUSINESS BREAKTHROUGHS |
| By: |
Craig Stull, Phil Myers, David Meerman Scott |
| Format: |
Hardback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
047026036X |
| ISBN 13: |
9780470260364 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 June, 2008 |
| Pages: |
224 |
| Description: |
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. |
| Synopsis: |
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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