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Item Details
| Title:
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INBOUND MARKETING
GET FOUND USING GOOGLE, SOCIAL MEDIA AND BLOGS |
| By: |
Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword) |
| Format: |
Hardback |
| List price:
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£16.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470499311 |
| ISBN 13: |
9780470499313 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
28 October, 2009 |
| Series: |
New Rules Social Media Series |
| Pages: |
256 |
| Description: |
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. |
| Synopsis: |
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. * Improve your rankings in Google to get more traffic * Build and promote a blog for your business * Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. * Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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