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Item Details
| Title:
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FREE GIFT INSIDE!!
FORGET THE CUSTOMER. DEVELOP MARKETEASE |
| By: |
Stephen Brown |
| Format: |
Electronic book text |
| List price:
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£20.39 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470334290 |
| ISBN 13: |
9780470334294 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
10 December, 2007 |
| Pages: |
300 |
| Synopsis: |
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing |
| Publication: |
US |
| Imprint: |
Capstone |
| Returns: |
Non-returnable |
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