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Item Details
Title:
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CONSUMER RESEARCH
POSTCARDS FROM THE EDGE |
By: |
Stephen Brown (Editor), Darach Turley (Editor) |
Format: |
Electronic book text |

List price:
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£46.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1134690002 |
ISBN 13: |
9781134690008 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
23 June, 2005 |
Pages: |
424 |
Synopsis: |
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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