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Item Details
| Title:
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FREE GIFT INSIDE!
FORGET THE CUSTOMER, DEVELOP MARKETEASE |
| By: |
Stephen Brown |
| Format: |
Paperback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1841125466 |
| ISBN 13: |
9781841125466 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 September, 2003 |
| Pages: |
300 |
| Description: |
Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. |
| Synopsis: |
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Returnable |
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