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Item Details
Title:
MARKETING PLANNING STRATEGY
By:
JAIN
Format:
Paperback
List price:
£32.99
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
0538852836
ISBN 13:
9780538852838
Publisher:
CENGAGE LEARNING
Pub. date:
31 July, 1996
Synopsis:
This book is designed to help develop strategic marketing skills essential for today's global competition. It focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Returns:
Returnable
Some other items by this author:
EMERGING ECONOMIES AND THE TRANSFORMATION OF INTERNATIONAL BUSINESS
EMERGING ECONOMIES AND THE TRANSFORMATION OF INTERNATIONAL BUSINESS (HB)
ENHANCING GLOBAL COMPETITIVENESS THROUGH SUSTAINABLE ENVIRONMENTAL STEWARDSHIP
ENHANCING GLOBAL COMPETITIVENESS THROUGH SUSTAINABLE ENVIRONMENTAL STEWARDSHIP (HB)
EXPORT STRATEGY (HB)
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING (HB)
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING (HB)
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING (PB)
INTERNATIONAL MARKETING CASES (HB)
INTERNATIONAL MARKETING CASES WITH INFOTRAC (PB)
INTERNATIONAL MARKETING MANAGEMENT (HB)
INTERNATIONAL MARKETING MANAGEMENT (HB)
MARKET EVOLUTION IN DEVELOPING COUNTRIES
MARKET EVOLUTION IN DEVELOPING COUNTRIES
MARKET EVOLUTION IN DEVELOPING COUNTRIES
MARKET EVOLUTION IN DEVELOPING COUNTRIES (HB)
MARKETING (PB)
MARKETING PLANNING AND STRATEGY (HB)
MARKETING PLANNING AND STRATEGY (HB)
MULTINATIONAL CORPORATIONS AND GLOBAL POVERTY REDUCTION (HB)
OPEN-CHANNEL FLOW
OPEN-CHANNEL FLOW (HB)
PRACTICAL SOLUTIONS TO GLOBAL BUSINESS NEGOTIATIONS (PB)
RESHAPING INDIA IN THE NEW GLOBAL CONTEXT (HB)
RESTORING AMERICA'S GLOBAL COMPETITIVENESS THROUGH INNOVATION (HB)
THE GLOBAL CHALLENGE OF INTELLECTUAL PROPERTY RIGHTS
THE GLOBAL CHALLENGE OF INTELLECTUAL PROPERTY RIGHTS (HB)
TOWARD A GLOBAL BUSINESS CONFEDERATION (HB)
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