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Item Details
| Title:
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EMERGING ECONOMIES AND THE TRANSFORMATION OF INTERNATIONAL BUSINESS
BRAZIL, RUSSIA, INDIA AND CHINA (BRICS) |
| By: |
Subhash C. Jain (Editor) |
| Format: |
Hardback |
| List price:
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£173.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1845425979 |
| ISBN 13: |
9781845425975 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
28 November, 2006 |
| Series: |
New Horizons in International Business Series |
| Pages: |
576 |
| Description: |
The economic power of Brazil, Russia, India and China (BRIC) is rapidly increasing. This book describes the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. |
| Synopsis: |
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs. This enlightening study will be of great interest to students and scholars of international business. Executives of large companies will find it of great practical use when planning their organization's future strategies. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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