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Item Details
Title: ADVERTISING MEDIA PLANNING
A BRAND MANAGEMENT APPROACH
By: Larry D. Kelley
Format: Hardback

List price: £90.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0765620324
ISBN 13: 9780765620323
Publisher: M.E. SHARPE
Pub. date: 15 January, 2008
Edition: 2 Rev ed
Pages: 200
Illustrations: tables, exhibits, index
Returns: Returnable
Some other items by this author:
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING (HB)
ADVERTISING ACCOUNT PLANNING (HB)
ADVERTISING ACCOUNT PLANNING (PB)
ADVERTISING ACCOUNT PLANNING (PB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH (HB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (HB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (PB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (PB)
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT (HB)
ADVERTISING MANAGEMENT (PB)
ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT (HB)
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (PB)
ADVERTISING MEDIA PLANNING (PB)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
BASIC ADVERTISING (PB)
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT (PB)
JUXTAPOSE
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA-ERA POLITICS (HB)
PERESTROIKA-ERA POLITICS (PB)
YOU'VE SCREWED UP. NOW WHAT?!
YOU'VE SCREWED UP. NOW WHAT?! (HB)



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