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Item Details
Title: ADVERTISING AND PUBLIC RELATIONS RESEARCH
Volume: 2014
By: Donald W. Jugenheimer, Larry D. Kelley, Jerry C. Hudson
Format: Paperback

List price: £71.99
Our price: £64.79
Discount:
10% off
You save: £7.20
ISBN 10: 0765636069
ISBN 13: 9780765636065
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 14 February, 2014
Edition: 2nd Revised edition
Pages: 384
Description: Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Synopsis: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Illustrations: illustrations
Publication: US
Imprint: M.E. Sharpe
Returns: Returnable
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ADVERTISING AND PUBLIC RELATIONS RESEARCH
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ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
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