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Item Details
| Title:
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CASES IN ADVERTISING MANAGEMENT
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| By: |
Larry D. Kelley, Donald W. Jugenheimer |
| Format: |
Paperback |
| List price:
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£61.99 |
| Our price: |
£55.79 |
| Discount: |
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| You save:
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£6.20 |
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| ISBN 10: |
0765622610 |
| ISBN 13: |
9780765622617 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
15 April, 2009 |
| Pages: |
192 |
| Description: |
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. |
| Synopsis: |
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change. |
| Illustrations: |
cases & exhibits |
| Publication: |
US |
| Imprint: |
M.E. Sharpe |
| Returns: |
Returnable |
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