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Item Details
| Title:
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THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY
RESEARCH FOR SALES IN THE PHARMACEUTICAL INDUSTRY |
| By: |
Jean-Paul Gaudilliere |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317316851 |
| ISBN 13: |
9781317316855 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
6 October, 2015 |
| Series: |
Studies for the Society for the Social History of Medicine |
| Pages: |
288 |
| Synopsis: |
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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