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Item Details
Title: THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY
RESEARCH FOR SALES IN THE PHARMACEUTICAL INDUSTRY
By: Ulrike Thoms
Format: Electronic book text

List price: £34.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1781448000
ISBN 13: 9781781448007
Publisher: TAYLOR & FRANCIS EBOOKS
Pub. date: 1 March, 2015
Series: Studies for the Society for the Social HIST of Medicine
Pages: 288
Synopsis: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Publication: UK
Imprint: Pickering & Chatto (Publishers) Ltd
Returns: Non-returnable
Some other items by this author:
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THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY (HB)
THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY (PB)
WAYS OF REGULATING DRUGS IN THE 19TH AND 20TH CENTURIES
WAYS OF REGULATING DRUGS IN THE 19TH AND 20TH CENTURIES (HB)
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