Title:
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THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY
RESEARCH FOR SALES IN THE PHARMACEUTICAL INDUSTRY |
By: |
Jean-Paul Gaudilliere, Ulrike Thoms (Editor) |
Format: |
Hardback |

List price:
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£155.00 |
Our price: |
£139.50 |
Discount: |
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£15.50 |
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ISBN 10: |
1848935595 |
ISBN 13: |
9781848935594 |
Availability: |
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Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
1 March, 2015 |
Series: |
Studies for the Society for the Social History of Medicine 22 |
Pages: |
288 |
Description: |
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. |
Synopsis: |
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. |
Illustrations: |
12 black & white illustrations, 7 black & white tables, 10 graphs |
Publication: |
UK |
Imprint: |
Pickering & Chatto (Publishers) Ltd |
Returns: |
Returnable |