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Item Details
Title: THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTURY
RESEARCH FOR SALES IN THE PHARMACEUTICAL INDUSTRY
By: Jean-Paul Gaudilliere, Ulrike Thoms (Editor)
Format: Hardback

List price: £155.00
Our price: £139.50
Discount:
10% off
You save: £15.50
ISBN 10: 1848935595
ISBN 13: 9781848935594
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 March, 2015
Series: Studies for the Society for the Social History of Medicine 22
Pages: 288
Description: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Synopsis: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Illustrations: 12 black & white illustrations, 7 black & white tables, 10 graphs
Publication: UK
Imprint: Pickering & Chatto (Publishers) Ltd
Returns: Returnable
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