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Item Details
Title:
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NEW DIRECTIONS IN CRITICAL MARKETING STUDIES
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By: |
Mark Tadajewski (Editor), Robert Cluley (Editor) |
Format: |
Hardback |

List price:
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£710.00 |
Our price: |
£639.00 |
Discount: |
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You save:
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£71.00 |
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ISBN 10: |
1446273261 |
ISBN 13: |
9781446273265 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
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Stock: |
Currently 0 available |
Publisher: |
SAGE PUBLICATIONS LTD |
Pub. date: |
25 September, 2013 |
Series: |
SAGE Library in Marketing |
Pages: |
1656 |
Description: |
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. |
Synopsis: |
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.Volume One: Critical Marketing and Critiques of MarketingVolume Two: Conceptual and Ethical CritiquesVolume Three: Power, Resistance and Marketplace BoundariesVolume Four: The Structuring of Marketing and Consumer Practice |
Publication: |
UK |
Imprint: |
SAGE Publications Ltd |
Returns: |
Returnable |
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