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Item Details
Title: NEW DIRECTIONS IN CRITICAL MARKETING STUDIES
By: Mark Tadajewski (Editor), Robert Cluley (Editor)
Format: Hardback

List price: £710.00
Our price: £639.00
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ISBN 10: 1446273261
ISBN 13: 9781446273265
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Publisher: SAGE PUBLICATIONS LTD
Pub. date: 25 September, 2013
Series: SAGE Library in Marketing
Pages: 1656
Description: The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
Synopsis: This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.Volume One: Critical Marketing and Critiques of MarketingVolume Two: Conceptual and Ethical CritiquesVolume Three: Power, Resistance and Marketplace BoundariesVolume Four: The Structuring of Marketing and Consumer Practice
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Returnable
Some other items by this author:
BUSINESS-TO-BUSINESS MARKETING (HB)
CRITICAL MARKETING (HB)
CRITICAL MARKETING (PB)
CRITICAL MARKETING STUDIES (HB)
ESSENTIALS OF ADVERTISING
ESSENTIALS OF ADVERTISING (PB)
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING (HB)
FOUNDATIONS OF MARKETING THOUGHT
HISTORICAL RESEARCH IN MARKETING MANAGEMENT (HB)
INTERNATIONAL PERSPECTIVES OF MARKETING THEORY (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)
MACROMARKETING (HB)
MARKETING SCIENCE FICTIONS (HB)
MARKETING THEORY (HB)
NONPROFIT MARKETING (HB)
PHILOSOPHY OF MARKETING (HB)
THE HISTORY OF MARKETING THOUGHT (HB)
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY (PB)

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