THE SAGE HANDBOOK OF MARKETING THEORY by Mark Tadajewski (Editor), Barbara Stern (Editor), Michael Saren (Editor) ( 9781847875051 )

Item Details

Title:

THE SAGE HANDBOOK OF MARKETING THEORY

By:

Mark Tadajewski (Editor), Barbara Stern (Editor), Michael Saren (Editor)

Format:

Hardback

List price:

£155.00

Our price:

£139.50

Discount:

10% off

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£15.50

ISBN 10:

184787505X

ISBN 13:

9781847875051

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Publisher:

SAGE PUBLICATIONS LTD

Pub. date:

4 December, 2009

Pages:

544

Description:

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

Synopsis:

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Publication:

Imprint:

SAGE Publications Ltd

Returns:

Returnable

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