 |
|
|
Item Details
| Title:
|
CONTEMPORARY MARKETING
|
| Volume: |
2005 |
| By: |
Louis E. Boone, David L. Kurtz |
| Format: |
Paperback |
| List price:
|
£40.79 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0324221924 |
| ISBN 13: |
9780324221923 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 March, 2004 |
| Pages: |
650 |
| Description: |
Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo |
| Synopsis: |
Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|