| Title:
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RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
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| By: |
Robert L. Heath (Editor), Elizabeth Lance Toth (Editor), Damion Waymer (Editor) |
| Format: |
Hardback |
| List price:
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£230.00 |
| Our price: |
£207.00 |
| Discount: |
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| You save:
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£23.00 |
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| ISBN 10: |
0805864237 |
| ISBN 13: |
9780805864236 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 February, 2009 |
| Edition: |
2nd Revised edition |
| Series: |
Routledge Communication Series |
| Pages: |
392 |
| Synopsis: |
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. |
| Illustrations: |
5 black & white tables |
| Publication: |
US |
| Imprint: |
Routledge Member of the Taylor and Francis Group |
| Returns: |
Returnable |