 |
|
|
Item Details
| Title:
|
TODAY'S PUBLIC RELATIONS
AN INTRODUCTION |
| By: |
Robert L. Heath, Timothy Coombs |
| Format: |
Electronic book text |
| List price:
|
£124.80 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1452267049 |
| ISBN 13: |
9781452267043 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
3 July, 2012 |
| Pages: |
560 |
| Description: |
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. |
| Synopsis: |
Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features:- Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered. - End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Prizes: |
Winner of 2006 PRIDE Award from the National Communcation Association (for |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|