Title:
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RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
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By: |
Robert L. Heath (Editor), Elizabeth L. Toth (Editor), Damion Waymer (Editor) |
Format: |
Electronic book text |
List price:
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£45.99 |
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it.
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ISBN 10: |
1135220867 |
ISBN 13: |
9781135220860 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
18 February, 2009 |
Edition: |
2nd New edition |
Series: |
Routledge Communication Series |
Pages: |
392 |
Synopsis: |
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. |
Illustrations: |
1 chapter from 1st ed. needs to be digitized and reused.; 5 Tables, black |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |