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Item Details
Title: MARKETING ORGANISATION (RLE MARKETING)
By: Nigel Piercy
Format: Hardback

List price: £145.00
Our price: £140.65
Discount:
3% off
You save: £4.35
ISBN 10: 1138791512
ISBN 13: 9781138791510
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 22 August, 2014
Series: Routledge Library Editions: Marketing
Pages: 252
Synopsis: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: * The study of the organisational location and positioning of the marketing function * The analytical perspectives of information-processing theories of organisation * The relationship between structure and information * Organisational processes
Publication: UK
Imprint: Routledge
Returns: Returnable
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