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Item Details
Title: MARKETING MANAGEMENT
A STRATEGIC DECISION-MAKING APPROACH
By: John Mullins
Format: Paperback

List price: £48.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0071101098
ISBN 13: 9780071101097
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 November, 2006
Edition: 6 Rev ed
Description: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Illustrations: Illustrations
Returns: Returnable
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