|
|
|
Item Details
Title:
|
MARKETING STRATEGY
A DECISION-FOCUSED APPROACH |
By: |
Orville C. Walker, Jr. Harper W. Boyd, John W. Mullins |
Format: |
Mixed media product |
List price:
|
£77.46 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
0072553936 |
ISBN 13: |
9780072553932 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
4 April, 2002 |
Edition: |
4th Revised edition |
Pages: |
384 |
Description: |
Packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. This title covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. |
Synopsis: |
"Marketing Strategy", by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text, which can be used on its own or packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
McGraw-Hill Inc.,US |
Returns: |
Returnable |
|
|
|
|
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|