MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH by John W. Mullins, Orville C. Walker ( 9780071326377 )

Item Details

Title:

MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH

By:

John W. Mullins, Orville C. Walker

Format:

Paperback

List price:

£56.99

Our price:

£51.29

Discount:

10% off

You save:

£5.70

ISBN 10:

0071326375

ISBN 13:

9780071326377

Availability:

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Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 May, 2012

Edition:

8th edition

Pages:

576

Synopsis:

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Returnable

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