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Item Details
| Title:
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BME: MARKETING SB 1ST EDITION - PAPER
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| By: |
Nick Brieger, Jeremy Comfort |
| Format: |
Paperback |
| List price:
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£23.55 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130934690 |
| ISBN 13: |
9780130934697 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 January, 1992 |
| Pages: |
200 |
| Description: |
Covers the role of marketing, analysis of market opportunities, buyer behaviour and market segmentation, product development and management, pricing, placing, promotion, and international marketing. |
| Synopsis: |
Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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