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Item Details
| Title:
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ADVERTISING ETHICS
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| By: |
Edward H. Spence, Brett Van Heekeren, Michael Boylan |
| Format: |
Paperback |
| List price:
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£46.99 |
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| ISBN 10: |
0130941212 |
| ISBN 13: |
9780130941213 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
31 January, 2004 |
| Pages: |
160 |
| Description: |
Part of the "Basic Ethics in Action" series, this work identifies, examines, and evaluates ethical issues in advertising. Combining cases with ethical analysis, it focuses on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and various technologies in advertising. |
| Synopsis: |
For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan. |
| Publication: |
US |
| Imprint: |
Pearson |
| Returns: |
Returnable |
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