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Item Details
| Title:
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RETHINKING MARKETING
THE ENTREPRENEURIAL IMPERATIVE |
| By: |
Minet Schindehutte, Leyland F. Pitt |
| Format: |
Paperback |
| List price:
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£59.49 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132393891 |
| ISBN 13: |
9780132393898 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
2 January, 2008 |
| Edition: |
United States ed |
| Pages: |
384 |
| Description: |
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. |
| Synopsis: |
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used. " |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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