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Item Details
Title: RETHINKING MARKETING
THE ENTREPRENEURIAL IMPERATIVE
By: Minet Schindehutte, Leyland F. Pitt, Michael H. Morris
Format: Paperback

List price: £42.99


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ISBN 10: 0132079496
ISBN 13: 9780132079495
Publisher: PEARSON EDUCATION (US)
Pub. date: 31 December, 2007
Pages: 384
Description: For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Synopsis: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.
Publication: US
Imprint: Pearson
Returns: Returnable
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ANNALS OF ENTREPRENEURSHIP EDUCATION AND PEDAGOGY - 2014 (HB)
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ANNALS OF ENTREPRENEURSHIP EDUCATION AND PEDAGOGY - 2016 (HB)
ANNALS OF ENTREPRENEURSHIP EDUCATION AND PEDAGOGY - 2016 (PB)
ARE EXCELLENT COMPANIES ETHICAL? (PB)
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING (HB)
CORPORATE ENTREPRENEURSHIP (HB)
CORPORATE INNOVATION & ENTREPRENEURSHIP, INTERNATIONAL EDITION (PB)
DOES CORPORATE ENTREPRENEURSHIP INFLUENCE INNOVATION IN SERVICE FIRMS?
DOING AND TALKING
ENTREPRENEURIAL INTENSITY (HB)
ENTREPRENEURSHIP AND LEADERSHIP (HB)
ENTREPRENEURSHIP AS EXPERIENCE
ENTREPRENEURSHIP AS EXPERIENCE (HB)
ENTREPRENEURSHIP PROGRAMS AND THE MODERN UNIVERSITY (HB)
ENTREPRENEURSHIP PROGRAMS AND THE MODERN UNIVERSITY (PB)
FUNCTIONAL INTEGRATION WITH PARTICULAR REFERENCE TO MARKETING
INTERNAL MARKETING'S ROLE IN ORGANIZATIONS
MARKET-ORIENTED PRICING (HB)
MARKETING FOR MANAGERS (PB)
MEASURING SERVICE QUALITY BY ASKING MANAGERS, AND THE SERVICE QUALITY-BUSINESS PERFORMANCE LINK
ON THE RELIABILITY AND VALIDITY OF THE SERVQUAL INSTRUMENT
PERSONAL INTERACTION IN GROUPS
PERSONAL REPORTS OF COMMUNICATION, APPREHENSION AND PERCEPTIONS OF SALESPERSON PERFORMANCE
POVERTY AND ENTREPRENEURSHIP IN DEVELOPED ECONOMIES (HB)
POVERTY, DISADVANTAGE, AND THE PROMISE OF ENTERPRISE (HB)
PROACTIVENESS AND PERFORMANCE
RETHINKING MARKETING (PB)
SERVICE QUALITY IN AN INFORMATION SYSTEMS DEPARTMENT
SOUTH AFRICAN MARKETING CASES FOR DECISION MAKERS (PB)
WHAT DO ENTREPRENEURS CREATE?
WHAT DO ENTREPRENEURS CREATE? (HB)
WORLD WIDE WEB AS AN INDUSTRIAL MARKETING COMMUNICATION TOOL

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