Title:
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PUBLIC RELATIONS PRACTICES
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By: |
Allen H. Center, Patrick Jackson, Stacey Smith |
Format: |
Hardback |
List price:
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£115.99 |
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it.
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ISBN 10: |
0133127648 |
ISBN 13: |
9780133127645 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
29 December, 2012 |
Edition: |
United States ed of 8th revised ed |
Pages: |
288 |
Synopsis: |
MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. |
Publication: |
US |
Imprint: |
Prentice Hall |
Returns: |
Returnable |