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Item Details
| Title:
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CUSTOMER ORIENTATION AND MARKET OPINION
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| By: |
Michael D. Johnson |
| Format: |
Paperback |
| List price:
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£55.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0133286673 |
| ISBN 13: |
9780133286670 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
17 June, 1997 |
| Pages: |
202 |
| Description: |
Illustrates the importance of understanding customer needs. By integrating research and application, this work helps both students and practitioners gain insights into customer characteristics and needs, and use these insights to improve business decisions. |
| Synopsis: |
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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