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Item Details
| Title:
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COMPETING IN A SERVICE ECONOMY
HOW TO CREATE A COMPETITIVE ADVANTAGE THROUGH SERVICE DEVELOPMENT AND INNOVATION |
| By: |
Michael D. Johnson, Anders Gustafsson |
| Format: |
Paperback |
| List price:
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£33.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470448210 |
| ISBN 13: |
9780470448212 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
3 September, 2008 |
| Series: |
J-B-UMBS Series |
| Pages: |
208 |
| Description: |
A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation. |
| Synopsis: |
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations. |
| Illustrations: |
, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Jossey Bass Wiley |
| Returns: |
Returnable |
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