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Item Details
| Title:
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THE ESSENCE OF SMALL BUSINESS
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| By: |
Colin Barrow |
| Format: |
Paperback |
| List price:
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£75.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0137486413 |
| ISBN 13: |
9780137486410 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
28 January, 1998 |
| Edition: |
2nd edition |
| Pages: |
192 |
| Description: |
This work offers a practical approach with emphasis on decision-making. Real-life case studies aim to make the subject relevant for the student. The focus is on the development of the firm's international competitiveness. |
| Synopsis: |
The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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