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Item Details
| Title:
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ELECTRONIC COMMERCE
A MANAGER'S GUIDE |
| By: |
Ravi Kalakota, Andrew B. Whinston |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0201880679 |
| ISBN 13: |
9780201880670 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
23 December, 1996 |
| Edition: |
2nd ed. |
| Pages: |
448 |
| Description: |
Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. |
| Synopsis: |
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001 |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Addison-Wesley Educational Publishers Inc |
| Returns: |
Returnable |
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