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Item Details
| Title:
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INTERNAL MARKETING: DIRECTIONS FOR MANAGEMENT
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| By: |
Barbara Lewis (Editor), Richard J. Varey (Editor) |
| Format: |
Electronic book text |
| List price:
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£46.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0203207351 |
| ISBN 13: |
9780203207352 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 October, 2000 |
| Pages: |
336 |
| Synopsis: |
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications. |
| Illustrations: |
9 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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