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Item Details
| Title:
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THE BLACKWELL ENCYCLOPEDIC DICTIONARY OF MARKETING
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| By: |
Barbara R. Lewis (Editor), Dale Littler (Editor) |
| Format: |
Paperback |
| List price:
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£32.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0631214852 |
| ISBN 13: |
9780631214854 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 March, 1999 |
| Pages: |
288 |
| Description: |
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. |
| Synopsis: |
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. |
| Illustrations: |
0 |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Returnable |
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