INTERNAL MARKETING: DIRECTIONS FOR MANAGEMENT by Barbara Lewis (Editor), Richard J. Varey (Editor) ( 9780415213189 )

Item Details

Title:

INTERNAL MARKETING: DIRECTIONS FOR MANAGEMENT

By:

Barbara Lewis (Editor), Richard J. Varey (Editor)

Format:

Paperback

List price:

£61.99

Our price:

£60.13

Discount:

3% off

You save:

£1.86

ISBN 10:

0415213185

ISBN 13:

9780415213189

Availability:

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 August, 2000

Pages:

336

Description:

Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, to image, and reputation.

Synopsis:

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Illustrations:

9 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

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